Episode 51: "Block Shape" by Unheard Sound Collective's Guy Incognito
Guy Incognito taps into a neatly defined retro aesthetic that sounds more like innovation than homage. Soft resonant synth tones mark out a recurrent melody as lock Shape ubbles along with a confident, understated simplicity redolent of a lost TV theme. Perhaps this is why it reminds me of one of my most haunting media memories - a series of Parks Canada television ad spots that aired during the early 80s: ttps://www.youtube.com/watch?v=fKpfPjX1El0.
That connects to the larger federal project that sought to shape the collective imagination of what constitutes ‘Canadiana’ through media, especially with the National Film Board. The totality of a notional ‘Canada’ is always informed by these media referents as well as those civic projects like roadside attractions mentioned in the introduction.